Sound is one of the types of information that a person receives from the outside world in addition to information, in addition to other sensory organs (vision, touch, smell). Since ancient times, sounds have surrounded man, and most of them have been unknowingly associated and continue to be associated with certain feelings and perceptions. Some, with fear (roar, screaming, bestial howl), others, on the contrary, have peace and relaxation (the sound of sea waves, the murmur of a stream, calm breathing, the rustling of trees, birdsong). Some sounds, known and ubiquitous, become neutral and mundane, while new and unknown sounds, on the contrary, cause alarm and confusion. Animals can easily distinguish menacing sounds from everyone else. Man, as a result of his development, departed from nature, but at the biological level, at the level of the same subconscious, he still listens to every sound and reads the necessary information from it.
Gradually with evolution, a greater number of objects appeared that have their own unique sound. After all, you can easily identify thousands of objects and phenomena with closed eyes by the sound, not to mention the voices of people you know: from family and friends, to famous actors and singers.
Most famous sounds are closely related to the associations they cause. Moreover, some “sound – association” connectives are of common importance for most people, and some are individual, associated with personal experience, inclinations and predispositions of a particular person, as well as conditioned reflexes. For example, the sound of thunder during a forest walk for many is associated with mixed feelings about the possibility of getting wet from the rain, while for someone, on the contrary, it is joyful about the possibility of washing.
Some sound events may have persistent and unpredictable associations. If a melody or song has previously sounded during events evoking pleasant memories, re-listening to the composition will also cause pleasant associations. If the same melody is associated with tragic events, listening to it again will bring nothing but sadness and sadness. Therefore, when using well-known musical compositions, it is possible to provoke or provoke stable associations both in one particular person and among the masses.
The combination of the sounds of various objects creates completely new sounds. For example, the sound of several musical instruments can create an arrangement or cacophony, the voices of several people – a harmonious choir or an unpleasant noise-gum.
In the perception of sound, the atmosphere in which a person is located is very important. The same soundtrack at home and at work, day and night, today and yesterday will be perceived differently. What does this difference can be from small to absolute.
The perception of sound can also be determined by the physiology and susceptibility of a person. Sound low-frequency vibrations indistinguishable by ear can cause a feeling of fear. The rhythm of music can enter into a trance, and lead away from real perception. Loud and harsh sounds can be annoying and annoying.
Sound and Information
Sound is a wave. She, like the sea wave, covers you with her head. It is impossible to hide from her, covering her ears. We “hear” sound with bones, which means that by no means you can shield yourself from sound information. You can turn the picture over, turn away from the picture. You can’t get away from the sound! Even if you turn off the radio, this is only a temporary imaginary victory over the sound: you will not turn off the receiver, for example, at a neighbor. If you called the company, which, along with a greeting from the auto attendant, decided to talk about their services and promotions, you will have to be patient and listen to everything they recorded – otherwise you just won’t be able to talk. You do not jump out of the train on the go, in which you now and then offer various products loudly and persistently. Have you tried to persuade the minibus driver to change the wave? As a result, in some situations, we get almost forcibly involving the target audience in the essence of the advertising message. Sound information, on the other hand, is relatively unobtrusive. For example, you can, while listening, drive a car, or work. Sound does not require all your attention, it takes exactly as much as it needs to affect memory.
In the sound, each element carries information, creates an atmosphere and mood: music, sound effects and noise, the voice of the speaker, pitch, intonation and speed of reading, the text itself.
Information can reach the addressee: noisy space, other sound sources, too low or too high volume, slurred diction or too fast reading speed, listener ignorance of certain words and terms, poor knowledge of the language, poorly written text, poor recording quality.